Beats By Dre

Social Media Campaign

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Project. Breakdown

CHALLENGE

Nerds were challenged with unlocking credible grassroots visibility for the Beats brand and products that would help balance the brands associations with global celebrity and high profile paid partnerships.

CHALLENGE

Nerds were challenged with unlocking credible grassroots visibility for the Beats brand and products that would help balance the brands associations with global celebrity and high profile paid partnerships.

CHALLENGE

Nerds were challenged with unlocking credible grassroots visibility for the Beats brand and products that would help balance the brands associations with global celebrity and high profile paid partnerships.

CHALLENGE

Nerds were challenged with unlocking credible grassroots visibility for the Beats brand and products that would help balance the brands associations with global celebrity and high profile paid partnerships.